Y.W.S. Brand Identity
January - May, 2024
Date
January - May, 2024
Location
Brooklyn, New York
Deliverables
- Branding & Identity
- Art & Creative Direction
- Apparel Design & Production
- Campaign & Content Development
- Web Design & Development
- Cinematography & Photography
- Event & Experiential Design
- Fulfillment Operations
Team
- Phil Gordon
- Raffie Gordon
- Lukas Witek
- Jon Cammisa
- Ryan Paonessa
- David Barnett
A bold, flexible identity system designed to move seamlessly across product, story and community.
We developed a comprehensive brand identity for Y.W.S. that combines strong core assets with flexible extensions. The primary system; logo, wordmark, icon, typography and color palette establishes a recognizable and enduring foundation. Secondary assets such as motifs, iconography and layout treatments expand the versatility, ensuring consistency while allowing dynamic expression across apparel, packaging, campaigns, and digital platforms. The result is an identity system that is both timeless and adaptable, allowing us to grow with clarity and impact.
Beyond branding, we bring Y.W.S. to life with in-house services including apparel, web, content, events, operations and more.
